News Release and Feature Writing

DJE and PRSSA Award

I wrote the following news release for the Animal Agriculture Alliance (Alliance), a national nonprofit organization located in Arlington, Virginia. It was distributed through CisionPoint to more than 262 agriculture reporters, and was published by five outlets: Feedstuffs, Animal Ag Wired, Oklahoma Farm Report, KTIC Radio and Chad Moyer Radio. The Alliance also published the news release to its website and distributed it to thousands of others via its newsletter and social media. 

Animal Agriculture Alliance News Release

I wrote the following feature story for the Alliance to announce it's 30th anniversary. The feature story was a part of a media kit I created that included a news release, brochure, fact sheet, FAQ, newsletter and three public service announcements. The Alliance promoted the feature story through its Facebook, Twitter, monthly newsletter and more, reaching over 45,800 people.

Animal Agriculture Alliance Feature Story

© 2023 by Demi Watson. Proudly created with